B2B Allocation Optimizer
Marketing Budget & CAC Forecaster
Forecast B2B customer acquisition costs. Simulate ad auction CPC saturation, cohort conversion decay, and dynamically calculate optimized media blends.
Operational Variables
Total Monthly Media Budget
$10,000
(Total spend allocated across paid, outbound, and organic channels)
Customer/Lead Contract Value
$100
(Revenue or Lifetime value of a single acquired customer or qualified lead)
Channel Spend Allocations (Sum: 100%)
Paid Search (Google Ads)
30%
Paid Social (Meta Ads)
30%
Cold Outbound Systems
20%
Organic SEO & Programmatic
20%
Forecasted Results
Blended Acquisition Cost (CAC)
$0.00
Customer margin cost index
Acquired Customers / Leads
0
Total monthly conversions
Monthly Return on Spend (ROAS)
0.0x
Estimated monthly pipeline yield of $0